MDSA01H3 Lecture : Lecture Two.docx

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13 Mar 2012
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Prior to the advent of modern mass media, people were the primary medium through which info was passed. Limitations of this method: info was tied to human modes of transportation. [transferred solely] traveled through multiple channels (people), so it was altered. No way to efficiently communicate a uniform message to a large audience of distant places. Modern mass media print, tv & personal media- humans, hand written letters . Difference= unique capacity to address large numbers of people in remote locations(mass media) Mass media: print media (first mass medium) German printer, johannes gutenberg, invented first printing press in 1450 (preserve, circulate ) Knowledge could be recorded for future generations, social power increasingly hinged on literacy, ownership of printed materials, circulation of knowledge to far cities across europe) This type of info is mediated, comes through some indirect channel or medium.

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