MDSA01H3 Lecture Notes - Lecture 2: Feudalism, George Clooney, Commodity Fetishism
Document Summary
Marx"s analysis: not all television shows are created equally. Not all television shows cannot be created with the same advertising demands, some shows are much more costly to produce. Price is not really something that can be accurately discerned of the nature of the item itself. Not all tv shows are created equally, an advertising spot is not the same in each one. What makes one show worth more than the other. Media is something we consume and it has value. The value is something we give media (society) Elitism: is a pride in or an awareness of being one of an elite group. You take pride of being part of an elite group. Consumption: expenditure on media for a final personal/ economic use. Commodity: an exchangeable unit of economic wealth. Something that is the same, cellphones are the same , there is very little that differentiates one from the other. Profit motive: marx (capitalism) never ending desire for profit.