Introduction to Media Studies
Lecture 1: Course Introduction
- Television is changing , and we interact and consume these changes in different ways
- Grading Scheme
o Short paper (15%) (3-5), critical essay (25%)(5-7), Mid-term Exam (25%) (1-6),
and Final Exam (35%) (7-13)
o Social Theory: study of media as it pertains to social theory.
o How does media function, how do people consume, engage with , and how are they
influenced by media? The different lenses of media
o How media in terms of industries, messages, and audiences, shape knowledge,
perception and understanding.
o When analyzing media, you examine different perspectives.
o How do we know what we know?
Word of mouth (we get told how to behave) , we also learn by interpreting
other peoples actions and external observations
There is a medium in between
We learn somatically : through touch, sensory,
Special effects portrayed in the media influence our perceptions. (using green
These special effects , question the concept of reality (video)
Is media just a mirror reflection of reality? We find that it is a constructed
entity, and its unreal to the point where its referencing the unreality of itself. It
becomes its own thing, instead of representing something in real life.
There are references and constructions being built on concepts that are unreal.
There are trying to entertain us by placing reference to an unreal setting.
We must question the relationship between media to reality. Media is
constructed and there is a purpose.
We have to question the voices of media? Why some things are presented the
way they are? Its it real? Or are we falling prey to other people’s perceptions.
The purpose is for society to realize and understand when they are being
manipulated to believe a certain image.
- Facebook is the script onto one’s body. It’s an avatar- a representation of oneself within a virtual
- Your writing about yourself, and how you want others (society) to perceive you
- Googlism , infl