MDSB01H3 Lecture Notes - Lecture 2: Cyborg, Iphone, New Place
20 Oct 2016
School
Department
Course
Professor
Document Summary
Medium: (cid:862)a(cid:374)(cid:455) (cid:373)ate(cid:396)ial th(cid:396)ough (cid:449)hi(cid:272)h so(cid:373)ethi(cid:374)g else (cid:373)a(cid:455) (cid:271)e t(cid:396)a(cid:374)s(cid:373)itted(cid:863) (cid:894)ha(cid:396)tle(cid:455), Communication, media, and cultural studies: key concepts, 142: something you can send something through communication media, any kind of message can be transmitted. Common use: mass media: radio, film, newspapers. Broader use, e. g. mcluhan: for mcluhan, all media has something embedded in it (cid:862)the (cid:373)ediu(cid:373) is the (cid:373)essage(cid:863, core of the reading. It"s (cid:373)aki(cid:374)g the (cid:373)ea(cid:374)i(cid:374)g: we"ve got a sign, basic element of meaning, 2 parts: signifier and signified. As well as a picture of a tree. Join a section of sound with a section of the world- have a sign. Meaning concept; sounds that means that concept. What is the medium and content in this clip: medium: screen and projector (originally a clip from tv, things like camera, eyes, speakers, electricity and internet are not mediums but things that are part of the experience. The medium is like the conductor, shaping messages.
