MDSB05H3 Lecture Notes - Lecture 5: Participatory Culture, Soft Power, Prosumer

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Lecture 5 mdsb05: global audiences and local reception. Imperialism: boyd-barrett (2015): media imperialism as inequalities of media power between countries anglo-franco-american news agencies; Evolving set of theories/ides: superpower interventions not aimed at territory but ideology/foreign policy goals. Critique: too content focused, perspective too narrow (incl. infrastructure), ignoring new media, both a trans- and intranational process: jin (2013), schiller (2011) updated version of imperialism. The formation of international capitalist monopolies which share the world among themselves . Intellectual property and commercial values (operationalizing power) are embedded in platforms (p. 154) Power in media societies: pop culture is never apolitical, power (robertson) Strategic (discursive power, i. e. foucalt: power (nye/mead, see nieborg 2009) Symbiotic relationship between military communities and the electronic entertainment industries: military-entertainment complex (herz, lenoir, military academic entertainment complex (kline, military industrial media entertainment complex (der derian, explicitly apolitical. What are we: citizens or consumers, publics or audiences, media-users or.

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