MDSB05H3 Lecture Notes - Lecture 7: Hard Power, Top Gun, Soft Power

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28 Apr 2018

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WEEK 7 MILITARISM

• How can you push against ideas of dominance (imperialism)

o U.S.: imperialsm about power and core

o Audience-roles (active audience)

▪ Generating meaning + engaging with text

• Boyd-Barrett (2015)

o Outdated/ narrow

• Power in media societies

o Power (wk 3, ch 2)

▪ Casual (linear, 2nd dimension, 3rd dimension)

▪ Strategic (discursive power, Foucault)

o Power (Nye, Mead, Nieborg)

▪ Hard power

• Sharp- military

• Sticky – economic

▪ Soft power

• Sweet- values, ideas, politics

• Hegemonic – acceptance of all 3^

• The military-entertainment complex

o The military has good relationships with media companies

o Symbiotic relationship bw military communities and the electronic

entertainment industries

▪ Ex. Top Gun (film)

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