MDSB05H3 Lecture Notes - Lecture 3: Collective Intelligence, Participatory Culture, Technological Determinism
28 Apr 2018
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WEEK 3 MEDIA POWER & ELITES
• Globalization is a process; ongoing
o Increasing connectedness; across borders
o Complex, contingent, contradictory
• Women’s march
o Globalization allowed us to see this
• What is or are ‘the media’?
o Thompson “ The Media and Modernity” (1995)
▪ Mass communication
• How can you challenge this definition? How has media
changed?
o Issue with “generalized”: it’s actually quite
personalized, customizable
o No longer “institutionalized”, anyone can use these
platforms
o Symbolic goods + services are no longer fixed
o Hidden technological determinism
o “mass communication” we don’t use that notion
anymore bc we have platforms.
▪ It’s not the same thing being viewed by
everyone
• Infrastructural digital companies
o Providing communicational + integrational services
▪ Google, apple, facebook, amazon
• Jenkins “Convergence Culture” (2006)
o Where old and new media collide
o 1. Media convergence
▪ Not just technologies, but also industries, genres, audiences
o 2. Participatory culture
▪ Fan culture, practices + communities
o 3. Collective intelligence
▪ Communal reception, voluntary, temporary knowledge
communitites
o Media literacy
• Robertson chapter 2
o Wikileaks: platforms where files about state actors are leaked
▪ Causes a scholarly problem
o Power in media societies
▪ Power
• Casual
• Strategic
▪ Three roles
find more resources at oneclass.com
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