MGEB02H3 Lecture 10: Monopoly

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Often we use monopoly" but that isn"t critical. Firms choose mr = mc, but mr is no longer equal to p. Quantity decision now depends on both slope of demand for firm & marginal costs. Characteristics of monopoly: one seller many buyers, one product (no good substitutes, barriers to entry. Together these imply that firm is a price maker. Monopolist controls price but must consider consumer demand. Profits will be maximized @ lvl of output where mr = mc. Marginal revenue change in rev resulting from a unit change in output: now firm"s mr no longer = to price (unlike perfect comp. , more firm sells, lower price it can command for its product, observations: Mr < p compare w/perf. c where mr = p, no change in price to change sales. Monopolist"s output decision: how to calculate: profits maximized at output lvl (q) where mr = mc, difference from perf.

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