MGMC30H3 Lecture 6: MGMC30 L06

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Published on 23 Apr 2016
School
Department
Course
Professor
Canada has the most golf courses per capita in the world
Ontario has the most
What is PGA doing to attract younger fans?
Jordan Speith
NASCAR Reading:
Blue collar , Caucasion audience – traditionally
3 day event
Can be a Dale Earnheart Jr. club
3 days fan fare
Ppl drive to these events on weekends, stay at hotels
There were changes due to safety changes:
2000 - Changed the experience for fans
Had more top 500 companies than other sports sponsoring the sport
NBA - some of the most diverse
Dowturn in 2005 - 2010
o22% less ticket sales
o30% less viewership ( 4.5 billion for 7 yrs)
One family owned it
oThe France
oBrian France Jr Jr commissioned biz study
Nascar, fans were critical
How do you get the next generation on to the sport?
oOne of the last to have on phone experience
MLB, 10 yrs ago for social media person
Issue for Nascar for attracting younger fans:
oWant constant movement
oDoing mutiple things
oSitting and watching the car go around for 3 hours is boring outside of the speed
oGets old
COULD BE ON THE EXAM!!!!
Nascar 's Evolve objectives:
Establish
Social media
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Document Summary

Canada has the most golf courses per capita in the world. Blue collar , caucasion audience traditionally. Can be a dale earnheart jr. club. Ppl drive to these events on weekends, stay at hotels. 2000 - changed the experience for fans. Had more top 500 companies than other sports sponsoring the sport. Dowturn in 2005 - 2010: 22% less ticket sales, 30% less viewership ( 4. 5 billion for 7 yrs) One family owned it: the france, brian france jr jr commissioned biz study. How do you get the next generation on to the sport: one of the last to have on phone experience. Mlb, 10 yrs ago for social media person. Issue for nascar for attracting younger fans: want constant movement, doing mutiple things, sitting and watching the car go around for 3 hours is boring outside of the speed, gets old. Commissioned this 5 yrs ago - already late. Leading up to sochi it did get very political.

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