MGMC30H3 Lecture Notes - Lecture 2: Tiger Woods, Super Bowl, Jordan Spieth

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Published on 23 Apr 2016
School
UTSC
Department
Management
Course
MGMC30H3
Professor
2015 Pan am/Parapan Games
Capital Budget is 57 million under budget
Volunteer - 25 K volunteers in a system
oNon profits can aaccess volunteer portal for their events
Olympic Big
2.3 billion dollars
Key Facts:
Early Negative vibe - HOV , etc
July 10th -
Similar to big games
Negativity prior to the Games
oOlympics
oExpected
oTraffic
oStay home
oHotels under
oNot seeing impact of investment
How do you quantify:
Distillery District -
Number of conferences
Having the Americas
Bunch of trade deals that take place during major sporting events
Developing unidentified athletes:
Shleby, 7 yr old daughter watch diviing, 2 weeks ago, provincial diving registered
Last Summer :
Uoft student Olympian
Trampoline - Rosie Maclahlan
oTrained in Aurora
o74 calls to get kids signed up for trampoline
oHard to quantify the # of ppl who get into the sport as a result
Gender equity
Gender Equality:
Title 9 - College Athletics
Needs to be equitable scholarships for males & females
When it first came in, equity in coaches
oEquitable opportunities for females
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Document Summary

Capital budget is 57 million under budget. Volunteer - 25 k volunteers in a system: non profits can aaccess volunteer portal for their events. Early negative vibe - hov , etc. Negativity prior to the games o: olympics. Stay home o o: hotels under, not seeing impact of investment. Bunch of trade deals that take place during major sporting events. Shleby, 7 yr old daughter watch diviing, 2 weeks ago, provincial diving registered. 74 calls to get kids signed up for trampoline: hard to quantify the # of ppl who get into the sport as a result. Needs to be equitable scholarships for males & females. When it first came in, equity in coaches o. Equitable amount of scholarships for males & females. Some argue this is fair, men draw bigger sponsorships , they get a bigger share. Women and men get same price money in grand slam. Before tiger woods, theyd only show games on the weekend.

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