MGMD10H3 Lecture Notes - Lecture 11: Air Jordan, Impulse Purchase, Consumer Choice
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An example of this is a field survey showed that, relative to market prices, owners of relatively hedonic cars value their vehicles more than owners of relatively utilitarian cars. I would test the hypothesis by adding different age groups and also people of different backgrounds. Sometimes products can have the same benefits but highlighting certain features of the product especially the hedonic features can attract more consumers. It was found that too many options will affect the consumer"s behavior and will also lead to lowered satisfaction with their choice. Do people get motivated to buy products because they might be scarce: the notion that having too many choices will discourage people from buying is important for brand managers to know. Session 11: choice and preference presented with a group kristy and jason. It"s important to differentiate your products or if there"s a new company it"s important to note which products are already out there and which products are not.
