MGOC10H3 Lecture Notes - Lecture 4: Savings Account, Operations Management
Document Summary
Chapter 4 applications of lp part 1. Marketing example media selection r&e lake dev. Primary target include middle and upper middle income families within 100 miles of site. Marketing firm recommended first month"s ad be restricted to 5 media. At end of month, will reevaluate strategy based on the month"s result. Max # of times each medium is available exposure quality rating for each media. There is a budget for k for first month campaign. At least 10 tv ads must be used. No more than k spent on tv ads. Formulate lp model to help bp&j determine a media selection plan. Marketing example marketing research msi inc. Msi specializes in evaluating consumer reaction to new products/services and advertising campaigns. Client wants msi to evaluate consumer reaction to new household product. Msi will conduct door-to-door interviews from households with/without children. Total # interview during evening at least as great as interviewed during day.
