MGTA02H3 Lecture Notes - Lecture 5: Personal Selling, Sales Promotion, Promotional Mix
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MGTA02H3 Full Course Notes
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Chapter 5: promotion & place: making products known, easy to find and easy to get: business can"t sell a product if the people in the target market don"t know about it. Therefore, businesses use a variety of techniques to inform, educate and excite potential customers about itself and its products. Promotion any technique used to inform, educate and excite potential customers about a business and its products, and to induce them to buy: purpose: induce people to buy. Promotion seeks to accomplish 4 things with potential customers: make them aware of products, make them knowledgeable about products, persuade them to like products, persuade them to purchase products. This decision will be reinforced when you learn that the phone service provider is offering a special promotion for a limited time: post-purchase evaluation ( i"ll come here again , buyers will compare what they have received against their expectations.
