PSYB10H3 Lecture Notes - Universal Property, Terror Management Theory, The Technique

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We think of social influence as direct attempts at persuasion, whereby one person deliberately tries to change another person"s behaviour. The power of social interpretation social psychology is distinct because it doesn"t look at social situations in an objective sense but by their interpretation of the social environment ex. People are not always aware of the origin of their own responses. Journalist, critics and novelist have things to say about these situations called folk wisdom. There is a problem with this knowledge: they disagree with each other, and there is not way of determining who is correct. People tend not to learn from previous incidents more examples of this on page 8. A cult can be very powerful in affecting the hearts and minds of normal people the population is eager to find someone to blame people blame the victims themselves for their stupidity or being mentally ill. One of the tasks of a social psych.

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