PSYB10H3 Lecture Notes - Lecture 4: Mental Chronometry, Visual System, Balance Theory
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A term of art we use to see how people feel and act towards a concept. That(cid:859)s (cid:449)he(cid:396)e attitude lite(cid:396)atu(cid:396)e (cid:272)o(cid:373)es i(cid:374). talk (cid:373)o(cid:396)e systematically. A positive or negative evaluation of an object (3 components: affect. Emotional response or feeling towards an attitude object. On an emotional level, do you like it or dislike it: behavior. If measuring attitude, it should predict how you act when ex. If cant predict behaviour, measure of attitude isn"t very good: cognition. Cold, propositional thinking, beliefs knowledge about an attitude object. Do you like or dislike object, see how quickly they give response. Behaviour is oaky, but not as well as we may like. Classic study: looked at how difficult it can be to predict behaviour from attitudes. Lapear travelled across the us, stay in 250 hotel, had an asian american couple with him, prejudice towards them.
