PSYB10H3 Lecture Notes - Lecture 7: Attachment Theory, Social Cognition, Social Rejection
Document Summary
The more frequently you see someone, the more likely you are to be friends; because the there are more opportunities to talk to them. Mere exposure: all else equal, the more you see something, you will like it (chinese ideogram experiment) Fluency: the more familiar a stimulus is, the more easier it is to process it, hence we would like it more. Classical conditioning: we associate a stimulus with a safe environment, hence we like it more (rats listening to soundtracks experiment) Friends and so are more attracted to people similar to them. We even tend to like fictitious people more if we see them as more similar to us. Social validation: we tend to like to be validated rather than challenged in our beliefs, hence we like them more (twitter graph data showing similar people with political views talking to each other) More fluent interactions: interactions with similar people are much more easier.
