PSYB10H3 Lecture Notes - Lecture 4: Collectivism, Cognitive Dissonance, Automatic Behavior
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Mu(cid:272)h of ps(cid:455)(cid:272)holog(cid:455) is (cid:272)o(cid:374)(cid:272)e(cid:396)(cid:374)ed (cid:449)ith people(cid:859)s attitude to(cid:449)a(cid:396)ds diffe(cid:396)e(cid:374)t thi(cid:374)gs. Overall, an attitude is a generally positive or negative evaluation of an object. Affe(cid:272)t: (cid:396)elates to ho(cid:449) people feel a(cid:271)out it. Beha(cid:448)io(cid:396): (cid:396)efe(cid:396)s to ho(cid:449) the(cid:455) i(cid:374)te(cid:396)a(cid:272)t (cid:449)ith it a(cid:374)d. Cog(cid:374)itio(cid:374): (cid:396)efe(cid:396)s (cid:373)o(cid:396)e to thei(cid:396) (cid:272)old (cid:272)og(cid:374)iti(cid:448)e (cid:396)atio(cid:374)al thi(cid:374)ki(cid:374)g a(cid:271)out o(cid:271)je(cid:272)t. These 3 components can align but the(cid:455) do(cid:374)(cid:859)t ha(cid:448)e to. It is a (cid:374)u(cid:373)e(cid:396)i(cid:272)al s(cid:272)ale used to assess people(cid:859)s attitudes and it includes a set of possible answers with labelled anchors. It is very commonly found in many social psychology tests. It is the (cid:395)ui(cid:272)kest a(cid:374)d easiest (cid:449)a(cid:455) to pi(cid:272)k up people(cid:859)s attitudes. One of those issues is that people can lie. I(cid:373)pli(cid:272)it attitude (cid:373)easu(cid:396)e ofte(cid:374) (cid:449)o(cid:396)ks (cid:396)easo(cid:374)a(cid:271)l(cid:455) (cid:449)ell. O(cid:374)e example maybe a response latency: respo(cid:374)d as (cid:395)ui(cid:272)kl(cid:455) as possi(cid:271)le to pi(cid:272)tu(cid:396)e. hit (cid:858)f(cid:859) if (cid:455)ou dislike a(cid:374)d (cid:858)j(cid:859) ke(cid:455) if (cid:455)ou like.
