PSYB10H3 Lecture Notes - Lecture 4: 2004 Summer Olympics, Heart Rate, Cognitive Dissonance
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How to read the book: all book content is fair game, highlight boxes, key terms, chapter review . What is an attitude: attitude: a positive or negative evaluation of an object. Attitudes are typically a feeling that we have. If we don"t like bugs, you won"t go to a bug zoo. You know that bugs are satan"s minions. Response latency: the time it takes an individual to respond to a stimulus, such as an attitude question: pie . Predicting behavior from attitudes: attitudes can be poor predictors of behavior. Traveling across the united states with a chinese couple at time when anti-chinese prejudice was high. Surprisingly, they were only denied service at 1 place in the 250 places they visited. However, when each place was later contacted and asked if they would serve orientals, 90 percent said they would not o. Why attitudes are poor predictors: attitudes may conflict with other influences on behavior.
