PSYB10H3 Lecture Notes - Lecture 6: Milgram Experiment, Peer Pressure, Social Proof
Document Summary
Social influence - refers to the large number of ways that people affect one another, including changes in attitudes, beliefs, feelings, or behaviors resulting from the real or imagined presence of other people. Examples - fashion trends, peer pressure, getting a favor, following orders . Obedience - following the demands of someone who is higher in social power than oneself: ex. following the orders of a police officer, ex. Compliance - agreeing to the request of another person regardless of that person"s status: ex. doing a favor, giving to charity, buying a product, many different techniques can increase compliance. Excuse me, i have 5 pages, may i use the xerox machine? . Placebic information because i have to make copies. Conformity - change in behavior with or without explicit pressure from others. Door-in-the-face - make a large request that is refused, followed by smaller request: psychologist bob cialdini, when asked to buy a raffle ticket, refuses.
