PSYB57H3 Lecture Notes - Lecture 3: Subliminal Stimuli, Backward Masking, Visual Agnosia
Document Summary
Visual agnosia an inability to identify objects visually even though they can be identified using other senses (e. g. , touch) Perception the processing of sensory information in such a way that it produces conscious experiences and guides action in the world. Weisk(cid:396)a(cid:374)tz"s studies of (cid:271)li(cid:374)dsight suggested that (cid:449)e (cid:373)a(cid:455) (cid:271)e a(cid:271)le to pe(cid:396)(cid:272)ei(cid:448)e (cid:448)isual objects even when we have no conscious experience of them. A code is a set of rules or operations that transforms items, objects or data from one systematic form into another. Encoding the process of transforming information into one or more forms of representation. An event can be encoded along several different dimensions simultaneously. Thus a single word might be encoded in terms of multiple dimensions. Subliminal perception also known as unconscious perception, subliminal perception occurs when an observer is unaware of perceiving a stimulus, yet the stimulus can still have an impact on his or her behavior.