PSYB57H3 Lecture Notes - Lecture 5: Iconic Memory, George Sperling, Object File

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10 Jul 2015
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Memory: memory: (1) a record of some specific piece of information, researchers aren"t interested in this definition, two ways researchers think about memory: Memory: the record of our past experiences. Memory is a thing the kind of memory you"re dealing with: a set of three complimentary mental operations: encoding, storage, and retrieval. Memory is a process a set of operations: can be broken down into three types of memory: sensory memory, short-term memory, and long-term. Visual modality is coded via vision: capacity and duration: Places an emphasis on vision because we depends on it in our day-to-day lives and it plays an important part in modern technology. Iconic memory: based on visual stimulus captured at the retinas that persists beyond the stimulus: icon: the longer-lasting mental representation. Iconic memory outlasts the stimulus for a bit longer. It is never an exact representation of the stimulus: research:

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