PSYC12H3 Lecture Notes - Lecture 4: Implicit Stereotype, Meritocracy, Rebound Effect
Document Summary
Stereotypes are efficient, fulfill motivations, and automatic: but: they negatively impact strangers, society has deemed stereotyping to be unsavoury. Takes action to meet desired state (prevent stereotypes) Compares current state with desired sates (scans mind for stereotypes) Under load, op fails, mp continues and results in opposite of intended thought. Macrae, bodenhausen, milne, and jetten: hypothesis: because suppressors activate the unwanted stereotype repeatedly (i. e. mp), they will experience rebound effect (i. e. greater activation, methods: Write day in the life of photographed person. Judge whether presented strings are words or non-words. If construct is primed, will react to it more quickly. Reaction time for stereotypical words (e. g. aggressive, racist) Note: shorter rts = more activation: suppression can lead to rebound effects => greater activation of thought than would be the case if thought not suppressed, this affects thought and behaviour. It is no longer fashionable to be racist: yet there is still resistance to integration.
