PSYC12H3 Lecture Notes - Lecture 3: Implicit Memory, Robert Zajonc, Unconscious Cognition

95 views4 pages
1 Oct 2017
School
Department
Course
Professor

Document Summary

Lecture 3: implicit vs explicit and modern prejudice. Since the 1980s, research has been exploring how affect impacts stereotyping and cognition: affect: experience of feeling or emotion; key part of the process of organism"s interaction with stimuli. Affects effect accessibility of constructs in memory which determines which social constructs are primed. Affects may also impact amount of effort that one exerts which affects stereotyping vs processing individual instances. Therefore, affect (and associated physiological arousal) influence how information about an out-group member is processed --- and the tendency to interact with the out-group member. Robert zajonc how emotion affects cognition and decision-making. Argued that cognition developed after emotion in human development (feel first; think later) Bodenhausen distinguished incidental vs integral affect: integral affect: can arise merely from thinking about the outgroup, incidental affect: random; feelings that have nothing to do with intergroup context, but nonetheless, influence social judgements and lead to stereotyping.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents