PSYC12H3 Lecture Notes - Lecture 10: Implicit Cognition, Mahzarin Banaji, Protestant Work Ethic
Document Summary
Chapter 3: feeling vs thinking in the activation and application of stereotypes. Midwesterners stereotypes of speech= youbetcha, yah, shuure, oh geez : developed stereotype and leads to assumptions, beliefs, expectations, perhaps -ve feelings about midwesterners. Major benefit of cognition approach to stereotyping has been the demonstration of impt influence of expectations about social groups on social judgments and attitudes and behavior toward outgroups. Zanna and rempel("88): argued that attitudes toward diff attitude objs might be more/less determined by affective than cognitive sources. Traditionally: emotions were thought to contribute importantly to development and endurance of stereotypes. History of intergroup relations is replete( well-supplied) w/ evidence that intense emotions guide thoughts and actions of ppl in intergroup contexts. Bodenhausen("93): introduced useful distinction bt incidental affect and integral affect. Incidental affect: affect that"s elicited by situations unrelated to intergroup context: external. Integral affect: affect elicited w/in intergroup context and involves stereotyped outgroup: arise merely from thinking about outgroup.
