PSYC18H3 Lecture Notes - Lecture 4: Dual Process Theory, Cognitive Load, Anchoring

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18 Nov 2016
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System 1: intuitive & fast; happens on instinct; raw, instinctual way of forming impressions; often equated w/emotion (i. e. : the emotional aspect of processing) System 2: requires enough mental resources to use this system & make decisions; deliberate + conscious (unlike system 1-> which is more automatic); more likely to notice details; often equated w/cognition. Evidence of diff brain areas activated when using these systems. (cid:449)e do(cid:374)"t al(cid:449)a(cid:455)s ha(cid:448)e e(cid:374)ough mental resources for system 2-> that"s (cid:449)h(cid:455) (cid:449)e ha(cid:448)e s(cid:455)ste(cid:373) (cid:1005) Does(cid:374)"t (cid:374)e(cid:272)essaril(cid:455) (cid:373)ea(cid:374) there"s a full (cid:271)lo(cid:449)(cid:374) emotional episode when using system 1; but feelings are involved. Intuitive answer is 10 cents; but the right answer is 5 cents. Ppl answering w/5 cents-> i(cid:374)di(cid:272)ates that the(cid:455)"re usi(cid:374)g s(cid:455)ste(cid:373) (cid:1006) (and overriding their impulsive answer) So the a(cid:374)s(cid:449)ers ppl pi(cid:272)k= i(cid:374)di(cid:272)ate (cid:449)hether the(cid:455)"re usi(cid:374)g (cid:373)ore (cid:272)og(cid:374)iti(cid:448)e effort (cid:894)s(cid:455)ste(cid:373) (cid:1006)(cid:895) Typo-> less likely to believe in paranormal phenomenon.

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