PSYB57H3 Lecture Notes - Consistency, Classical Conditioning
Document Summary
A tentative idea that is waiting for evidence to support or refute it. Data must be gathered and evaluated in terms of whether the evidence is consistent or inconsistent with the hypothesis. Researcher must then design a study to test the hypothesis. Participants and subjects are both correct terms. Respondents are people who take part in surveys. Informants are people who help researchers understand the dynamics of particular cultural and organizational settings. 5 sources: 1) common sense, 2) observation of the world around us, 3) theories, 4) past research, 5) practical problems. Things we all believe to be true: ex. Opposites attract, picture worth a thousand words etc. Testing commonsense ideas can be valuable because they don"t always turn out to be correct: ex. A picture can aid memory under certain circumstances but sometimes it can detract from learning. Curiosity from observations and experiences can lead to questions about all sorts of phenomena: ex.
