SOCA01H3 Lecture Notes - Lecture 18: Quebecor, Rogers Communications, Media Bias
Document Summary
Obvilion is the symbol for fantasy worlds that the massmedia create for us. Marshall mc luhan coined the term global village and how media are extensions of the human body and the mind. Mass media refers to tprint radio televelision and other communication technologies. Mass means media reaches to many people. Media means not face to face communication. Print media became a mass phenomenon in the nineteeth century. Sir standford felming was the guy behind the adopton of standar time. Causes of media growth: the protestant reformation. Catholic people relied on preists to tell them about the bible. Political democracy and wanted to be literate: capitalist industrializations. Thus these 3 are embedded in the religious, political and ecnomy needs. Coordinating the operation of industrial and postindustrial societies. 3rd function of mass media involves social control helps form conformity. 4th function is entertainment- to relieve stresss. Conflict theory interests of dominant classes and political groups.
