SOCA01H3 Lecture Notes - Lecture 8: Rogers Communications, Rogers Plus, Mass Media
2 Dec 2013
School
Department
Course
Professor
Document Summary
Global village the media are extensions of the human body and mind. Mass media refers to print, radio, television, and other communication technologies. The word mass implies that the media reach many people. The word media signifies that communication does not take place directly through face-to-face interaction. Causes of media growth: the protestant reformation. Catholic people relied on priests to tell them what was in the bible. 1517, martin luther wanted people to develop more personal relationship with bible. Within 40 years, protestantism established and bible became best-selling book. Remarkable feature of book is its durability, which is why many electronic storage media like floppy disks are barely remembered today: democratic movements. From 18th century onwards, citizens of france, usa, and other countries demanded & achieved representation in government. Same time, wanted to become literate and gain access to prev. restricted centres of learning. Democratic governments depended on informed citizens & encourage popular literacy & growth of free press.
