SOCA01H3 Chapter Notes - Chapter 18: Consumerism, Horizontal Integration, Vertical Integration
Document Summary
Mass media: print, radio, tv, and other communication technologies. The word mass implies that the media reach many people. The word media signifies that communication does not take place directly through face-to-face interaction: used interchangeably with mass communication. Communication through mass media is usually one way/one-sided. Members of the audience cannot exert much influence on the mass media they can only choose to tune in or tune out. Most of the mass media are recent inventions. The first developed system of writing appeared only about 5500 years ago in. Print media became a phenomenon only in the 19th century. Newspaper first appeared in us in 1830. 1844 samuel morse sent the first telegraphic signal from this time on, long-distance communication no longer required physical transportation. Most electronic media are creatures of the 20th century. A fast-paced media and technology rich environment affords plenty of opportunities to multitask.
