SOCB05H3 Lecture Notes - Lecture 3: Guttman Scale, Likert Scale, Rating Scale
23 Sep 2016
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Lecture 3 qualitative vs. quantitative research design. What you hope to learn about your topic. Guides and structures choice of data to be collected and analyzed. Research topic -> research problem -> research question -> hypothesis. Ordering you create these elements is irrelevant, as long as they are all present. Goals: qualitative: seeks to build and understand a phenomenon (human behavior, culture, social organization, quantitative: more explanatory, the cause of the different phenomenon and the relationship between the two different phenomenon. Research question: qualitative: descriptive/exploratory (how or why questions, quantitative: conclusive, and looks at larger populations, tends to answer what, when, where questions. Data: qualitative: often comprise of words, behaviors and images. Goal of data: enhance understanding of a phenomenon: quantitative: more numerical, purpose of manipulated, mathematical operations. Sampling (how do we find the group of people of a population that we are planning to study: qualitative: small, non-randomized sample, representative of the larger population.
