SOCB51H3 Lecture Notes - Lecture 1: Culture Of Asia, Caitlyn Jenner, Skin Whitening
Document Summary
Just being white, you will win" slogan for ad. East asian culture where being fair means you don"t work and being tanned means you work outside for long hours (working class/low class). When you see someone who is darker, it comes with a class distinction. This ad is insensitive but says something about the nature of culture in thailand. The idea of whiteness and blackness is more polarized in north. Through culture and society and advertisements, teens may develop negative sense of self. Company that is for all the people, all classes, etc. White girl: angelic, looks pure, innocent, rosy cheeks, smiling, glowing skin. Black boy: down face, high contrast for face, hairstyle looks like devil horns, scarred face. Common historical discourse on white femininity and black masculinity. Example: birth of a nation black" man (white person doing black face) chasing white girl scene.
