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SOCB58H3 (22)
Lecture 11

Lecture 11

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University of Toronto Scarborough
Emily Fountas

Studying Reception and Visual Culture Srinivas (2002) 1. To looking at how Indian films are consumed, received within the Indian context 2. India produces twice as many films than Hollywood, however the film industry didnt get its status from the gov till 12 years ago (meaning gov funding, gover regulatory board) Indian the production of films are spread out, decentralized. Thus the industry is diff from the North American one. 3. Reflection hypothesis: watching a film and getting a direct sense of the Indian culture, meaning its very simplistic 4. Hollywood films are niche markets, there are click flicks, action films, drama and etc, you can pretty much figure out what the demographic is going to be after watching a trailer, however this is not the case for Indian movies, you get a diverse background of audiences, in terms of class, age, regions, caste, gender incomestatus and etc. 5. She uses a term, habituated body: if people go to movies frequently, who are most of the ppl who in India. 6. Another shortcoming she address is that some theorist take important theories from Hollywood and plunk it onto the Bollywood movies, thus they dont use the appropriate measures to look at bollywood movies. 7. Just like the audience is diverse, the films are not divided into categories such as click flick; action and etc, there always seem to encompass everything such as love, action and etc. 8. The films are also lot longer, they have action and more emotional development 9. They have movements from fantasy to reality. 10.Her core argument is in India, going to the movies is a social experience, the social aspect is more important than the movie itself, as in its not the movie thats important but who you see, or who youre going with, and etc. You get the impression that 11.The audience is much more of a social event, which you go with and it was rare for her to have someone who goes alone to the movies in India. Women would never ever go alone. 12.Audiences use social relations to construct the event, thus this means you go as a social event 13.Theatres as microsocoms of Indian society, the theatre is often really large, up to 1000 seats. 14.Poor ppl would sit in the front, middle class in the balancy seat, the men would sit in the middle with a ghetto seat because they wouldnt keep it the past there were ladies cues to pick up tickets and areas where girls would sit to watch the movie. Thus you would get segregation of class, age, and gender in the theatres. They would go looking really good, not causal, but dressy because its a social event for them.
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