SOCC44H3 Lecture Notes - Lecture 8: Tim Hortons, Erving Goffman, Toronto District School Board
Document Summary
Wanted to study mass marketing beauty products how it connected with advent to advertisment, film how it creates a cultural shift. Women many of most successful were immigrant, working class, and/or women of color. Historically women would prepared their own products. B/c of this homegrown mentality there was a resistance w. commercial products they were concerned with safety issues. Painted women idea that ppl who wore make up were sex workers. Huge rise in a short period of time. More hollywood stars using it celebrity effect. Mass production strategies looking at more ways to automate the making of products instead of one person making the product. Advertising persuasion need for advertising became more important to sell things out of locality. They moved to larger ads used to be small ads but they made larger ads with pics of actresses using their products. They created ads to combat these fears.
