SOCC44H3 Lecture : Thorough notes on Lecture 1
Document Summary
this definition covers perfectly what is broadcasting, print media, and magazines, not just. : platforms for engaging in identical, one-way communication with a mass tv. can also include point-to-point communication, or person-to-person communication. social networking sites (sns: eg: facebook, twitter, email doesn"t count, but chatrooms do. the fact that this is one way communication can benefit the sender because it means that the sender has full control over the message they"ll send, what the message is etc audience has no control, they can"t manipulate the message sent: updated definition. : communication conveyances used by mass users: communication by tradition forms of mass media was one-way; feedback was limited because it was difficult. the senders of mass media never knows who their audience is. They don"t know who"ll buy their newspapers, who"ll tune in to watch or listen to the radio broadcasts.
