SOCC44H3 Lecture : Thorough notes on Lecture 2
Document Summary
Essay is due on march 18th, not 25th. he is criticizing that people who belong to lower classes are much more susceptible to mass media effects. groups of people have been marked with this susceptible and a lack of critical analysis of articles. They aren"t exactly class groups but they are powerless, making them susceptible. a heightened emotional state in which your rational faculties are suspended you are so overcome with emotion that you are no longer thinking straight: not evaluating the content rationally and analytically. people of lower classes/women children/immigrants are much more susceptible to emotional possession. It is their usual states when faced with mass media content. other classes view mass media rationally and critically. cause of succumbing to mass media influences: reception model: how different people (upper class compared to lower class, men compared to women/children) receive and interpret the same content.
