Lecture Two: Magazines And Advertising
- Magazines are one form of media that are experiencing a decline because
people are resorting to other forms of media, for an example.
- Advertising is what your favorite media popular there wouldn’t be your
favorite television show without advertising.
- The average person thinks that advertising is does not affect them, we all
think we’re to smart for it but yet we can’t escape it.
- When people talk about what society is like that conversation quickly
- Women’s magazines include fashion, health, parenting, and fitness.
Bridal and pregnancy
- 70 percent of teenagers still buy magazines at an impression age.
- At a time where you’re looking for where to fit, magazines are where
teenagers go, and most of this is done through consumerism.
- What can you buy that will make you popular, beautiful and make you
What are the models?
What do we use to understand how the media affects us?
- Hypodermic needle basically refers to a needle that is loaded with
content. Direct delivery system where they loaded up and we receive it
and it dates back to the 1920’s.
- It assumes that the audience is largely passive and that decisions are
- The theory is still quotes especially in terms of moral panics.
- Violence: for an example if you are exposed to violent media you are
likely to act violent.
- It’s a simple model, the injection of media messages.
Uses and gratification.
Second Model - More recent debuted around the 1960’s
- Gives the audience more credit.
- People make use of media for a variety of reasons to satisfy their needs
for information, entertainment and identity formation.
- Social interaction, people becoming invested in media. For an example
soap operas people feeling like their those characters. Which gives them
some sort of social interaction.
- We turn to media we use it for are purposes.
- Individuals receive and interpret texts in a variety of ways.
- People may receive them according to their age, race. Social standing.
- The media put outs a message and then the reader interprets it and the
reader decoded it, but they may not decode it the same.
- Media producers position their messages in the same way and try to
cerate a preferred readings, that doesn’t mean they audience will have a
universal readings; people can read it in different ways.
- AGREE, REFINE OR REFUSE: but all these still mean that you receive
- In addition to this audiences can also rework media products. For
example taking audio tuning a serious news story and reworking it.
- New relationship with consumerism and production, the line between
them is blurring and that’s largely because of the Internet.
Ways in which the media gets they’re message across:
- Media puts certain topics in front of you and not others they set the
agenda for what you see, example in the news certain news are
- Those agenda items are framed, so you know not only what’s on the
agenda but also how we’re suppose to think of it.
Media - The media don’t just inject us with their reality impart they become that
- We’re used to experiencing are reality via media.
Killing us softly:
- Taking advertising seriously.
- Ads are everywhere, in your face all over the place.
- Advertising is the very foundation of the mass media.
- Advertising to a greater extent tells us who we are and who we should
- What does advertising tell us about women? What’s most important