WSTB13H3 Lecture Notes - Hegemonic Masculinity, Hypodermic Needle, Jessica Alba

70 views5 pages

maroonporpoise851

3 Nov 2011

School

UTSC

Department

Women's and Gender Studies

Course

WSTB13H3

Professor

Caleigh Cruickshank

For unlimited access to Class Notes, a Class+ subscription is required.

Document Summary

Magazines are one form of media that are experiencing a decline because people are resorting to other forms of media, for an example. Advertising is what your favorite media popular there wouldn"t be your favorite television show without advertising. The average person thinks that advertising is does not affect them, we all think we"re to smart for it but yet we can"t escape it. When people talk about what society is like that conversation quickly resembles advertising. Women"s magazines include fashion, health, parenting, and fitness. 70 percent of teenagers still buy magazines at an impression age. At a time where you"re looking for where to fit, magazines are where teenagers go, and most of this is done through consumerism. What can you buy that will make you popular, beautiful and make you fit in. Hypodermic needle basically refers to a needle that is loaded with content.

Related Questions

Prepaid advertising $13,200. This balance consists of payment ontwo advertising contracts. The contracts provide for monthlyadvertising in two trade magazines. the terms of the contracts areas shown below.

Contracts Date Amount # of Magazine Issues
--------------------------------------------------------------------------------
A650 May 1 $6,000 12

B974 Oct. 1 7,200 24

The first advertisement runs in the month on which the contract issigned.

orchidtiger668

An advertising agency wants to know if the magazine they advertise in makes a difference in the response to the magazine readers. Each reader was asked to give the advertisement a rank between 0 and 10 (0 for no interest to 10 with high interest). They then survey 10 people that read one of the three different magazines that the company was interested in advertising in. The response of those ten people are:

Sports Illustrated	Home and Garden	In Magazine
5	5	8
4	7	8
7	3	5
8

At a significance level of .05 can we conclude that the mean rank for the advertisement is the same for all three of the magazines?

What is your null hypothesis?
What is your alternative hypothesis?
What is the value of the SST?
What is the value of the SSE
What is the total
What are the degrees of freedom for the treatments?
What are the degrees of freedom for the error?
What is the MST
What is the MSE
What is the calculated F Distribution?
What is the critical value of the F statistic?
What is your decision?
Interpret your results

greendolphin569

Bounds Inc.has determined through regression analysis that itssales (S) are a
function ofthe amount ofadvertising (measured in units) in twodifferent media.
This is given by the following relationship(X=newspapers,Y=magazines):
S(X,Y) = 200X + 100Y - 10X^2 - 20Y^2 + 20XY
a. Find the level ofnewspaper and magazine advertising thatmaximizes the
firmâs sales.
I know how to do this part - I found the partial derivatives of Xand Y. Need help with part B.

b. Calculate the firmâs sales at the optimal values ofnewspaper andmagazine
advertising determined in part (a).

The answers log shows that we plug in values Y = 15 units and X =25 units. What I don't understand is where these values comefrom?

aquamarinewalrus936

WSTB13H3 Lecture Notes - Hegemonic Masculinity, Hypodermic Needle, Jessica Alba

Document Summary

Get access

Related Documents

WSTB13H3 Lecture Notes - Bimbo, Erving Goffman, Cyberfeminism

SOC 105 Chapter Notes - Chapter 6: Vivian Gornick, Todd Gitlin, Media Monitoring

COM CM 321 Chapter Notes - Chapter 1-4, 11: Research On The Effects Of Violence In Mass Media, Jargon, Logica

Related Questions