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Lecture

Lecture#2


Department
Anthropology
Course Code
ANT204H1
Professor
Leslie Jermyn

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ANT204
Lecture #2
January 25th, 2012
Lecture #2 Wednesday, January 25th, 2012
- The National Geographic WILL BE TESTED ON
- Vogue Fashion Shoot more of an example for exam, not tested on
- Good Muslim Bad Muslim example for exam, not tested on
Last Week
- cartography, representation of Mercator Map and Peters Map
- Colonialism and traderoutes in Africa
Today
- representation of the other
- iconography, how people are represented, etc
Vogue Poverty Shoot
- Birkin Kelly Bag - $100,000 +
- Humor is a conduit for hate messages , it is a powerful medium
- Racist, dum blonde jokes, etc. puts you in in a uncomfortable sitaution to oppose the
“funnyness”
- Similarly, fashion is a conduit for fashion as well
- Promotes a theatre of “otherness”
- The photoshoot started a heated debate
- Average indian people hold expensive products
- The editor responded “ lighten up,”
- The captions don’t even bother to name the subjects who are merely used as props
- Highlights a shark contrast between the rich and poor.
- Spread displays the poor as props, and dehumanizes those at the expense o f the
others

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Social Evolutionism
- anthro emerged in the late 19th cent.
- British and NA were steped in notions of progress and western seniority. As the
apaz of civilization
- First model used to explain social organization was social evolutionism (the strong
survive and gets rich naturalizing such as a social darwinism. The peple who are in
power deserve to be there because they are evolutionarily more “fit”)
- Evolution from being primative to civilized = “progress”
- Societies as savage , barbaric and civilized
- Biological characteristics and biosocial explanation (biological determinism idea
that certain social characteristics are innate and adaptive)
- Social evolutionism became rejected in the early 20th cent, for people saw the
problematic assumptions that made societies likes species who evolved for the
struggle of survival. They sawit as problematic colonized groups were inferior and
primative. Rationalized colonial domination
- Anthro emerged as a discipline within this context
- “Social Fatherhood” - when we are not terribly concerned about the paternity of the
child, so as men, we are all the fathers about the children. No worry about who the
father is and who is to take responsibility.
- Social evolution is set out to explain what they already assumed that western
gender arrangement was a result of an evolutionary process that we are superior.
- Projecting contemp western behaviors provides a rational about a consistent
inegalitarian form (its not us, its human nature too bad, we cant control human
nature)
- Bio- Social Evolution social intellectual etc. are physiologically based (innate racial
differences, gender, etc. )
- Gendered behaviors get routinely explained about how they helped our species get
complete for evolutionary survival.
- Social Evolutionism has now been manifested in sociol biology and evolutionism
- Has an agenda to support prevailing arrangements to work and block change. These
assumptions are not fully supported though
National Geographic
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- Iconography: the racial distivution of female nudity in national gegraphic
perpetuates old myths about black women’s sexuality
- Relies on cultural evolutionary perspective that has grafted on a continuim of skin
colour west on rationality and freedom, while the other as vulnerable,
superstitious , primative
- Savegry to Civilized, connecting sin colour as something self-evident and in the body
(racializeed you got rhythm, you cant drive, etc. think about how ludacris it is to
be racial about eye colour?)
- Experience of race is very real, but race isnt. (Black man getting a cab)
- “race” doesn’t have a solid basis. National Geographic presents degress of skin
colour
- The experiment determines whether bronze ppl were pertrayed differently than
black complex evoltuionary schema or a blaten comparison from black and white
- Dark Skin people (28%), Bronze (60%) , Light (12%) editorial attention focused
ons kin colour to suggest a evoltuionary scale marked by skin colour.
Labour
- bronze dark skinned ppl are more like protrayed as poor and technologically
backward in NG. Though the magazine presents them as poor and living well
- whites are associated with machines than simple tools, more often depicted at rest
(drinking beer) first darker who are working
Ritual and Dress
- mor eppl of colour were engaged in ritual (Eurocentricm we have religion, they
have ritual. )
- supersitiion was often represented by ritual, and science by technology
- the darker persons skin colour is less likely portrayed in wesern clothes
- NG depiction suggests a linear evolutonar projectory from primative to modern.
Some are still tech backwards
- Bronze ppl as less poor proof that progress is possible but links that set of
progress to absolute skin colour
Gender Relations
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