APS111H1 Lecture Notes - Lecture 17: Affordance, Don Norman, Starbucks
21 Oct 2015
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Aps111 lecture 17 user perspective and design project phase. Go through vocabulary list/vocabulary on case study. Vocabulary: human-centered design or human-centered systems design. Understanding the physical characteristics of human: user-centered design. Started including psychological, social, or organizational: affordance. Anything you can do with an object or design. Donald norman redefined the term to the way in which a design suggests a usage. No longer needed a users manual, the design itself is enough that the user will figure it out. A door with a handle that says push usually handle implies pulling. Apple does an excellent job with affordance, users do not need to read manual d) Work in a way that feels or senses correctly: experience design (ux or xd) Industrials designers are experienced in the area and often work together with engineers for designing. Starbucks utilizes the experience to make it feel like the company is part of your identity.
