CIN201Y1 Lecture Notes - Lecture 4: Frame Story, Oligopoly, Product Differentiation
Document Summary
Introduction: 2 phrases of the american film industry. 3 sectors: production, distribution and exhibition: exhibition ran ahead, came to play during distribution, developed unevenly. Recognizes itself to be fully functioning worldwide. Vaudeville central to development of early exhibition -> chief exhibition outlet: company would send out a package to theatre managers consisting of projector and projectionist. Early exhibitor exercised a large amount of control over the content of what he projected, ordering of shots (merging different films) and even editing film material. Films are seen as a fluid object. Films is constantly changing in the exhibitor"s hands. Once film makers are the ones that are make the changes to a film, that"s when there is a shift to a more story telling film. Those making films were also making equipment. (films made to show off their product) Exchange system: form of film rental. (distributor renting a film, showing the film to the masses making more money)
