CRI205H1 Lecture Notes - Lecture 2: Content Analysis, Media Studies, Participant Observation
Document Summary
Field research that focuses on studying how people live and interact in a specific area. Focus is understanding the lived experiences of participants. Focus on how people make sense of their own lives and ascribe meaning to their experiences. Subject to human error and biases: may influence the group under study and be subject to reactivity, potential to infringe on participants rights and / or place researcher in danger. Strength of participant observation: helps to contextualize or check quantitative data, allows for observation of unscheduled events, helps to identify areas for future research and new research questions, can be time consuming and expensive. Limited generalizability and reliability: potential for subject reactivity, risks to researcher and. Advantages of content analysis: allows for historical analysis, can provide qualitative and quantitative data, unobtrusive and free from reactivity, allows for analysis of complex, societal level forces, relatively inexpensive.