ECO101H1 Lecture Notes - Lecture 9: Mental Accounting, Marginalism, Sunk Costs

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5 Feb 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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An explicit cost is a cost that requires an outlay of money. An implicit cost it is measured by the the values in dollar terms, of the benefits that are forgone. Opportunity cost = explicit cost + implicit cost. Accounting profit = revenue explicit cost. Economic profit is equal to profit revenue minus the opportunity cost of resources used. It is usually less than the accounting profit. Economic profit = revenue opportunity cost. Economic profit = revenue (explicit cost + implicit cost) Economic profit = accounting profit implicit cost. Capital is total value of the assets of an individual or a firm. Implicit cost of capital the income the owner of the capital could have earned if the capital had been employed in the next best alternative use. According to the principle of either-or decision making when faced with an either or choice between 2 activities choose the one with the positive economic profit.

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