ECO101H1 Lecture Notes - Lecture 8: Sunk Costs, Profit Maximization, Market Power

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20 Apr 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Characteristics of perfect competition: many buyers and many sellers, the goods offered for sale are largely the same, firms can freely enter or exit the market. Because of 1&2, each buyer and seller is a price taker takes the price given. Q: the change in tr from selling one more unit. A competitive firm can keep increasing its output without affecting the market price. So, each one-unit increase in q causes revenue to rise by p, i. e. , mr = p: mr = p is only true for firms in competitive markets. If q increases by one unit, revenue rises by mr, cost rises by mc. If mr > mc, then increase q to raise profit. If mr < mc, then reduce q to raise profit. Rule: mr = mc at the profit-maximizing q. Qa, mc < mr, so increase q to raise profit. Qb, mc > mr, so reduce q to raise profit.

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