ECO105Y1 Lecture 3: Chapter #3 Notes

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Supply starts with decision makers comparing expected benefits and costs at margin. Marginal cost : additional opportunity cost of increasing quantity supplied, changing with circumstance the cost added by producing one additional unit of a product or service. Opportunity cost of alternate uses of your time. Shifting time from freetime to working time increases the marginal cost. The real cost of any input in determined by the the best alternative cost of that input. Past expenses are not marginal/opportunity costs, they have already been made. Sunk costs : past expenses that cannot be recovered. I"ve paid the fare anyways so it"s a sunk cost. Its more likely my friend will get me there faster, and its more fun to be with a friend in a comfortable car than on a bus alone. Supply : the willingness of a business to produce a particular product/service because the price covers all opportunity costs.

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