ECO100Y1 Lecture Notes - Lecture 2: Sunk Costs, Unintended Consequences, European Cooperation In Science And Technology

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Action taken - direct costs (each dollar spent has an opportunity cost of one dollar) Next best alternative - dollar amount or value assigned by you. The benefit of the action taken does not influence its opportunity cost. Question: attend a concert costing , you value it at . Next best alternatice is to go to a restaurant, value = 75$, cost = 50$ Opportunity cost of concert: direct cost of attending concert (100$) + (7550$) = 25$ Opportunity cost if restaurant costs 25$ = 150$ (100+(75-25)) = 150$ Opportunity cost if restaurant is free = 100 + 75 = . Intuition: if price of meal declines, the opportunity cost of attending the concert increases. Marginal analysis: undertake activity if magrinal (additional) benefit exceeds marginal (additional) cost marginal (additional) cost. Sunk costs - (fixed costs): costs which are incurred whether or not action is taken.

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