GGR107H1 Lecture Notes - Lecture 4: Commodity Fetishism, Productivism, Triangular Trade

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When commodities (e. g. food) is presented in front of you without the value of the commodity. Not knowing where it came from, it"s ecology, its production process etc. Signi cant production, distribution and consumption nodes, and the connecting links between them, together with social, cultural and natural conditions involved in commodity movements. Wholesalers: selling/moving food to processors, dealing with trade, crossing borders. Processors: packaging, to protect the food from degradation, intensive processing e. g. cane to sugar. Takes place at certain locations for a speci c reason. Consumers look at the commodity and buys it at the store. Increase yield (grow more per acre; intensify) Reduce costs (e. g. , through more efficient processing, or reduced labor costs; also could mean offloading costs or risks to other parts of the chain, e. g. , subcontracting) Increase value (create a product that people who have money will pay more for) Vertical and/or horizontal integration (buying competitors and/or suppliers in the chain to reduce competition, increase control)

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