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HIS102Y1 (449)
Lecture

Lecture

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Department
History
Course
HIS102Y1
Professor
P Rutherford
Semester
Summer

Description
HIS316Y1 - Lecture 7 Ad Photography - this is the equivalent of "the reason why" strategy - the photos should possess strength in expression, should almost talk, should be transparent, no confusion, simplicity - photos could be used to represent symbolism, action. Could replace words - example #1 from class notes: image of face by Modigyany - woman becomes an object for females, capable to passion and lust - the artist aestetic - the realistic aestetic - reason why: this is what youll do or have to do to accomplish what happens in the commercial - Arthur MacCluen - was one of the first to recognize the erotic sell - much of his work was based on Froyd's philosophy - did not adopt a consistent technique to analyze an ad - ads for analysis: 1 (palomino): the representation of class with the horse and woman's outfit, the beauty of the horse and the woman, woman appears coy and playful juxtaposition with a male horse; the ad was talking about rape (what MacCluen stated), word Palomino was heading towards the woman's rear, horse has double meaning as symbol of strength and manhood. Juxtaposition of stallion and
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