HIS271Y1 Lecture Notes - Lecture 5: Demography Of The United States, Alice Paul, The New Negro: An Interpretation
Document Summary
Semester 2 lecture 5: wednesday february 8th, 2012. America"s industrial sector is humming but the agricultural sector is lagging behind. The auto industry was the largest manufacturing industry during the 1920s: had so many other industries that it helped bring into being. Gas stations, garages/mechanics, fast food restaurants, hotels/motels/holiday inns: symbol of the decade"s prosperity. Mass consumption & the growth of advertising. Incomes were raised and the cost of housing stayed the same more money available to spend (middle and upper classes: people didn"t see themselves as consumers but as missionaries of modernity , ad content changes. Advertising becomes less about what the product is and more about what it can do for you: became so successful that many people were buying outside of their means, credit becomes extremely important. Now you can buy things whenever you want, regardless of whether you have the money at that time.
