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MAT133Y1 (134)
Ted Petit (3)
Lecture

P2_CH.3_2 LEARNING AND MEMORY.docx

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Department
Mathematics
Course
MAT133Y1
Professor
Ted Petit
Semester
Fall

Description
CH.3 part 2 – LEARNING AND MEMORY Observational learning: occur when people watch the actions of others and note the reinforcements they receive for their behaviors (learning occurs as a result of vicarious rather than direct experiences) Memory: involve a process of acquiring information and storing it so that it will be available when needed - Encoding: information is entered in a way the system will recognize - Storage: this knowledge is integrated with what is already in memory and ‘warehoused’ till need - Retrieval: the mind accesses the desired information Marketers can distort a consumer’s recall of a product experience. What we think we ‘know’ about products can be influenced by advertising messages to which we are exposed after using the products THREE DISTINCT MEMORY SYSTEMS 1. Sensory memory: temporary storage of sensory information 2. Short-term memory: brief storage of information currently being used 3. Long-term memory: relatively permanent storage of information Activation model
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