POL101Y1 Lecture Notes - Lecture 4: World Values Survey, Simple Random Sample, Alf Landon
5 Mar 2013
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Document Summary
Research design - experiments and content analysis - follow along with slides. Sources = who wrote it content = message audience = intended cohort common technique = non-verbal cues effect = outcomes, relationships. Each foci adopts specific tests of meaning (manifest or latent) Reliability inter-code reliability when we"re trying to measure a message, we have to make sure to be accurate in our measurement. Done by getting people to experience something individually and coming to the same conclusion as everyone else. Multiple individuals coding same material how often do they come to similar conclusions gives confidence that there is a consistency of agreement. Content analysis in practice - blogs and deliberative democracy. Looking at political blogs, trying to measure bias, etc. Not a word about inter-coder reliability - left to assume that authors coded themselves, no test to see if others came to the same conclusion during measurement.
