POL203Y1 Lecture Notes - Lecture 1: Zotero
Document Summary
First part talks about who the author is, supplementary information. The second part discusses and critiques of the method. Third part is to apply the author"s method onto any text of choice. What does the method do for the items i care about. Puts a button at the top of your browser, then it pulls all of the information of the idea then it matches it up with worldcat. With the database, the just select the citations you want for a bibliography, then it produces a bibliography. Focuses on construction of a hispanic market produced y advertisers. Original construction of the hispanic marketan gender and class. Conception as perpetuating the greater work of latin americans rather than us materialism. Grew in the 1960s , much of which was done by hispanic ad industries. Advertisers relied on instincts, incorporation of hipness in 60s celebration of creativity over research. Hispanics don"t like humor, and therefore wouldn"t appreciate general public humor strategies.
